1. Who we are
imajix is an iPhone app that adds a location to photos in your library that have none, and this website, imajix.app. It is operated by the seller named in the imajix App Store listing (“we”, “us”). For any privacy question, write to support@imajix.app.
2. What data we process
2.1. Manual mode
Manual tagging runs on your iPhone. With your permission imajix reads your photo library and, when you tap Save, writes a location to the photos you chose. Nothing from your library leaves your device in this mode.
- Place search. What you type in the search field is sent to Apple’s map services to produce suggestions. We do not receive it.
- Your current location. If you allow it (“While Using the App”), your iPhone’s position is used only to centre the map. It is not sent to us.
2.2. AI mode
AI mode starts only after you accept the AI Mode Terms and tap the analysis button. For each photo you select:
- The app makes a copy reduced to at most 1280 pixels on the long side and re-encoded as JPEG. This removes the capture date, camera model and GPS data. The original stays on your iPhone and is not changed.
- The copy is uploaded to our service, which passes it to a Claude model from Anthropic to look for signs, landmarks and streets.
- When the model names a landmark, our service sends that name and a small search area around the model’s guess to the OpenStreetMap Nominatim geocoder to place the point more precisely. The photo itself is never sent to OpenStreetMap.
- We store the result for the photo (a verdict, a confidence value, coordinates and the reason when no place was found) so the app can show it.
2.3. Account and purchases
AI mode needs Sign in with Apple, because your credits belong to your account. Manual tagging does not need an account.
| Data | When | Retention |
|---|---|---|
| Apple user ID, name and email (or Apple’s private relay address) | You sign in | Until you delete your account |
| Credit balance and the history of credits bought and spent | You buy or use credits | Until you delete your account |
| App Store purchase and subscription records for your account | You buy something | Until you delete your account |
| Recent places (to show them on your other devices) | You use a place in the app while signed in | Until you clear them or delete your account |
| Sign-in sessions (refresh tokens) | You sign in | Until they expire, you sign out, or you delete your account |
| Downscaled photo copies | AI mode | Bytes are erased as soon as the analysis finishes; any leftovers and the job record are deleted within about an hour, immediately if you cancel |
| Photo analysis results | AI mode | Deleted together with the job, within about an hour |
| Error reports (technical details of failed requests, no photos) | A request fails on our server | Per our error-monitoring provider’s retention |
2.4. This website
The site has no cookies, no analytics and no trackers. Our hosting provider, Cloudflare, processes technical request data (such as your IP address) to deliver the pages and protect them from abuse.
3. Why we use it
- To provide the app: read and write locations, run the analysis you request, keep your credit balance, restore your purchases. (Performance of our contract with you.)
- To keep the service working and secure: limit abuse, find and fix errors. (Our legitimate interest.)
- To answer your messages to support. (Our legitimate interest and your request.)
We do not sell your data, use it for advertising, or use your photos to train models.
4. How long we keep it
See the retention column above. Deleting your account in the app removes your account and everything linked to it on our service at once, and revokes the app’s Sign in with Apple authorization. Emails you send to support are kept as long as needed to deal with your request.
5. Who we share it with
Only with providers that help us run imajix, and only the data they need:
- Anthropic — receives the downscaled photo copies in AI mode and analyses them. Anthropic handles that data under its own terms and privacy policy (anthropic.com/legal/privacy); how long it keeps API inputs is set by Anthropic, not by us.
- OpenStreetMap Nominatim — receives a landmark name and a search area, not photos.
- Apple — Sign in with Apple, the App Store, and place search in the app.
- Our hosting, database and error-monitoring providers — run our service and store the data listed above on our behalf.
- Cloudflare — serves this website and routes email sent to our support address.
Some of these providers are outside your country, including in the United States. We may also disclose data when the law requires it.
6. Your rights
Depending on where you live (for example in the EU, the UK or California), you may ask us to give you a copy of your data, correct it, delete it, restrict or object to its processing, and you may complain to your data protection authority. You can delete your account yourself at any time in the app: Account → Delete Account. For anything else write to the address below. The app is not directed to children.
7. Contact
Questions: support@imajix.app
We may update this policy; the date at the top shows the latest version, and we will describe material changes in the app or on this page.